Losing it's WHEY: An Insiders Look at the Protein Market

[askmass]

In this update:

- Q&A Forum Files:
>Yohimbe's "big bang"

- Losing it's WHEY: An Insiders Look at the Protein Market
- NEW this Fall
- Your Feedback



- Q&A Forum Files:
>Yohimbe's "big bang"

Q: "I've heard good things about your yohimbe liquid. That it is real and
super potent. It is also on the high dollar side, to me anyway. How much
is needed with yours and how long will a bottle of it last?

A: Thank you. It's true, our sublingual liquid Yohimbe Supreme is very powerful
and carries with it quite a cult reputation for results.

It is the most potent Yohimbe we know of and is Triple Molecularly Distilled
for a highly active 10:1 extract, with maximum uptake and utilization.

Each vial provides 120, 5 drop dosages. Yes, 120 dosages per vial.

This Yohimbe Bark extract is tweaked to have much less water content, so
instead of being diluted, it's concentrated for the most actives per drop.

New users often report one single test drop gives a noticeable result.

Yohimbe has been used for centuries by natives in South America as a
natural aphrodisiac.

Modern science has refined it to successfully treat impotence.

Real Yohimbe bark extracts contain significant quantities of orally effective
anabolic components like Corynine, plus fat burning metabolites shown to
target stubborn "brown fat". It also offers "energy" and "endurance" benefits
without jittery, excessively stimulating side effects.

To learn more about Yohimbe Supreme, click to-

https://bodybuildingsupplements.com/yohimbe.html



>> Losing it's WHEY: An Insiders Look at the Protein Market <<


EGG'CELENT?

The year is 1992. The protein powder touted as best in ads is Milk and EGG.
It doesn't dissolve into suspension and tastes like, well, chalk.

The real crime, though, was in the manipulation of buyer assumption: Egg
was touted as the highest quality protein of all, but if you looked close at
the studies you noticed something curious. WHOLE egg (including yolk)
was what the high biological value was predicated upon.

So, what was in those metallic lined cans? It wasn't whole egg. It was high
heat dried egg white powder, of dubious origin and quality.


1993: ENTER WHEY PROTEIN

The new kid on the block barges in. Much more soluble, and boasting an
honestly high biological value. Consumers noticed a BIG difference.

As the research continued to unfold, whey's health and muscle building
benefits really started to pour in. A year later, whey was here to stay!

At the forefront was the MASS distributorship, offering the highest quality
name brand whey protein available at the time.


1994: THINGS STARTED TO CHANGE

Whey protein got so hot, so fast, that copycats sprang up left and right.
Worse, original formulas changed overnight. As research progressed,
the quality of whey proteins on the market re-gressed. In haste to make
more whey faster (and cheaper), big brands began drying with heat
and/or using unnatural chemical production to cut corners.

It became about driving production costs lower. Some brands were
watered down to being near worthless. Today, one originally good
brand is now bargain bin garbage and under $50 for 5 lbs. The original
non big pharma version retailed for nearly that much for 2 pounds!

How did they cut costs so much? They changed to heat processing, and
cheap carbohydrates became a major ingredient in the "protein blend".

Wondering what happened to the top quality brand whey the MASS
distributorship was stocking? Out of the blue in late summer 1995, it fell
from grace, too. This one had led the pack. Cold processed, easy mixing
and worked worlds better than egg protein. It even tasted good.

That all changed one day when a 'New Improved!' version took the place
of the original, without warning. It had a slicker label, huge fanfare.

The problem was, when one looked closer it was discovered the protein
content had been slashed almost 35%! And the taste, totally destroyed
by lacing it with uncalled for b-vitamins (what's called 'window dressing'
in the industry). Sadly, it was now also heat processed...

This was no big advancement as proclaimed. It was lipstick on a pig!

It was such a HUGE step backwards and so ill received by fast becoming
former loyalists and prime distributors like MASS that in record time you
could hardly even find this once top brand of protein anymore.


OCTOBER 1995: A PHOENIX RISES

Fortunately, it was at this very point in time when the heralded and most
favored serious whey formula was about to get a brand new lease on life.

Prompted by athlete outcry, the #1 original whey formula was acquired by
John Drake of MASS and quickly re-introduced as 'MASS PRO Whey Protein'.

And thus, just like that, the good stuff was back! MASS PRO Whey Protein
was born, rising like a phoenix to fill the needs of serious athletes.


REAL PROGRESS

Today, MASS PRO Whey Protein celebrates it's 19th Anniversary.

Along the way, the MASS PRO name has earned a sterling reputation as one
of the very finest protein powers in the world. To the point of being trusted
and recommended by medical professionals.

Compared to other whey powders and their fall from grace, each upgrade
of MASS PRO has been to legitimately enhance the performance, health and
wellness attributes of what began as the best rated protein powder formula.

Today, it remains the vastly superior protein of true world class quality.


*Read More about it*

Ultimate Whey Protein: https://bodybuildingsupplements.com/ ... acids.html

State-of-the-art processing: https://bodybuildingsupplements.com/masspro.html

Buyer beware: https://bodybuildingsupplements.com/ ... ement.html

Great tasting super shakes: https://bodybuildingsupplements.com/ ... cipes.html



>> NEW this Fall <<


Hi Friends, it's Laura Armstrong with some important updates-

First, Kre-Anabolyn is back in stock and shipping worldwide!

If you've been waiting in anticipation, it's time to stock up on real KA.

Also new this fall, an awesome special on one of my favorites, TranQuilogen.
Check it out, you'll find both singles and Twin Packs at the best price ever.

Another cool alert is something returning because of popular demand, and
that's the Buy 3 - Get 1 for NADA, ZILCH, ZERO on Kre-Alkalyn Supreme.

This is the Patented, World-Class, A+ Supreme Creatine.

Oh, I almost forgot to mention we are now a major distributor for SPORTLEGS.

It's another premium, Patented item which extends endurance and high rep
weight workouts beyond the norm.

Here's a PRO TIP- Pair SportLegs and 'Burn It Up!' for an incredible endurance
stack. If you TRULY push yourself, you'll thank me for this combo the first time
you try them together. Staked, they make an amazing difference.

Visit us at https://bodybuildingsupplements.com for more information, or head over
to https://shop.bodybuildingsupplements.co ... ctions/all to get in on the specials!



>> Your Feedback <<

"I've tried them all (Designer Whey, Isopure, Sportpharma, VP2) and MASS PRO
is by far the best. It assimilates better than all the others and doesn't leave you
feeling bloated. I recommend it to every one of my clients."

-Anthony S. DiCostanzo, C.P.T.


"Hate to think where I'd be without my MASS Supplements to Success! Thanks for
everything."

-Rob Van Dam, Champion Wrestler/Actor



MASS Body Building Supplements
https://bodybuildingsupplements.com
Toll Free: 1.800.ASK.MASS
International / Fax: 706.613.6686




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https://bodybuildingsupplements.com/feedback.html


.

[RobRegish]

I remember now, ------ was the protein that fell from grace.

God, the original was great. They even had the vanilla flavoring down. Next batch had less protein and tasted like DIRT. Those B-Vitamins really killed it. I think they took them out, but ------ isn't even even around anymore.

Glad you could pick up where they left off. I've watched as MPW has been upgraded over the years, and really do use and like it. Too many other "premium" brands have been exposed as frauds.

Nice to order with confidence..

[askmass]

I remember now, ------ was the protein that fell from grace.

God, the original was great. They even had the vanilla flavoring down. Next batch had less protein and tasted like DIRT. Those B-Vitamins really killed it. I think they took them out, but ------ isn't even even around anymore.

Glad you could pick up where they left off. I've watched as MPW has been upgraded over the years, and really do use and like it. Too many other "premium" brands have been exposed as frauds.

Nice to order with confidence..

Rob isn't blowing smoke here, friends.

I know for a fact he placed an order for another case of MASS PRO himself yesterday, saying he "needs the absolute best there is to bump up his protein intake".

Lots of folks would be shocked if they knew some of the big names who purchase MASS PRO Whey on the sly -- while being paid to promote other brands!

[RobRegish]

I remember now, ------ was the protein that fell from grace.

God, the original was great. They even had the vanilla flavoring down. Next batch had less protein and tasted like DIRT. Those B-Vitamins really killed it. I think they took them out, but ------ isn't even even around anymore.

Glad you could pick up where they left off. I've watched as MPW has been upgraded over the years, and really do use and like it. Too many other "premium" brands have been exposed as frauds.

Nice to order with confidence..

Rob isn't blowing smoke here, friends.

I know for a fact he placed an order for another case of MASS PRO himself yesterday, saying he "needs the absolute best there is to bump up his protein intake".

Lots of folks would be shocked if they knew some of the big names who purchase MASS PRO Whey on the sly -- while being paid to promote other brands!

Quite true. I've long said that if I were hospitalized and losing LBM (or just required accelerated healing), Mass Pro Whey would be my protein of choice.

It's the flavors I'm looking forward to the most though, LOL. In particular, the vanilla. Most companies botch vanilla - and badly at that. MASS's vanilla is pure heaven, with or without milk!

And at 24/25g of biologically active protein per scoop, I rest easy knowing I bought the highest quality, top notch protein $/per gram anywhere. I made this point in 2.0 and it's still true today: Your body rebuilds everything from your hair down to your toenails with the protein you feed it. You can do that with straw (Walmart whey, anyone?) or with bricks.

I'll take the bricks, every time...

[Laura@MASS]

Quite true. I've long said that if I were hospitalized and losing LBM (or just required accelerated healing), Mass Pro Whey would be my protein of choice.

I'm with you, Coach Regish.

We never talk about it much, but there are medical facilities and clinics who routinely give patients MASS PRO to help recovery.

I'm not making medical claims, just pointing out some notable practitioners highly recommend it.

It is without a doubt one of the very top protein powders in the world.